Soul Chocolate is a chocolate shop located in the East end of Toronto. The small company prides itself in creating premium dark chocolate made from ethically sourced beans. 

Leslieville, Corktown and Riverside are three Toronto neighbourhoods surrounding the location of the newly opened Soul Chocolate Roastery and Coffee shop. These collages take iconic imagery from each neighbourhood, and blend them with imagery from the locations their chocolates are sourced from.

The campaign included, posters, a billboard and animated social posts. The posters were also produced in a format that allowed the client to sell copies and note cards at their 583 Gerrard St. E. location in Toronto.