peppino

logo and brand tone and personality.

Peppino Gourmet Foods is a staple in the Calgary sandwich scene. We offered up a brand refresh with a new look and feel that kept true to their roots, but added a touch of modernity and a spicy new brand tone.

PRIMARY WORDMARK

This custom lettered wordmark is directly inspired by the neon sign on the front of the store.

EVOLUTIONARY EMBLEM

This emblem references the current circular form of the Peppino logo and features the new tagline, “Come Hungry. Leave Happy.”

BRAND COLOURS + ELEMENTS

Colours and frame element are inspired by Italy and the sign on the front of the Kensington location

A SPICY NEW TONE

The new brand tone packs a bit more punch than before.