pb+j

LOGO + BRAND + WEB + MORE

pb+j is part of my roots, I was part of the small group of designers, developers, and managers that concieved the goals of the design studio and it's a brand that is very close to my heart. Under my art direction, but not without the collaboration of my co-founders and OG Account Director, the punchy personality of this brand came to life. Puns, hand-lettering and bad @$# attitude convey the creativity and liveliness of this clever and collaborative team of creatives.

CREATIVE DIRECTOR OF BRAND
DESIGN: HILARY + JAMES TUCK + KATY HA + LEE BRENNAN
COPYWRITING: CHRISTINE SHEPPARD
SQUARESPACE CUSTOMIZATION: JOSH LESLIE

PRIMARY MARK

Brand Presentation
PRE-WEB OVERHAUL

In early 2016 the pb+j website went through a complete overhaul. Before our team dove into this intense process, I along with Christine Sheppard (the Copywriter and Marketing Lead for pb+j at the time) crafted a presentation that outlined the personality of the pb+j brand as well as how to properly use it's many elements.

email me if you're interested in seeing
THIS AWESOME BRAND doc

I then lead the team throught the excecution of our build begining with wireframes, moving into mock-ups then excecuting final designs on Squarespace.

It was important for our website to be on Squarespace, as it is a platform we use to craft websites for our clients. With the design of our website we wanted to show just how far away a pb+j designed Squarespace site can be from the template it started on.